SENTECH’s Business Communications platform brings the power of this dynamic medium into the boardroom, office, and retail store or wherever it is needed around the country and around the world. This Communications platform provides the perfect, costs effective, communications solution, whether for regular staff training or occasional message to be delivered at short notice.
 

It is ideal for almost any form of education and training. It can be sued for product demonstrations direct to front-line staff, to distribute internal news, to stimulate brainstorming or to boost staff morale. It can reach either a wide audience or a small selected group, anywhere in South Africa and in the rest of Sub-Saharan Africa.
 

Best of all, it reaches its target audience directly so there is no chance of miscommunication that is often a hallmark of long communications chains. It combines the quality and reach of satellite distribution with the know-how of the most experienced Signal Distributor on the continent.
 

The Business Communications platform offers 3 use applications for your company:
 

Business Television Channel

This is a full motion TV channel that can integrate live broadcasts, pre-recorded videos, commercials and another fast-moving video content.
 

Business Radio Channel

An audio channel provides a unique choice of professionally programmed audio packages, live radio along with many custom options, which enable you to communicate directly with you target audience.
 

The benefits of an In-Store TV Channel
 

• Reduces perceived waiting times at check-out counters
• Entertains customers
• Supports campaign objectives and costs
• Benefits from the captive audience at your retail locations where purchasing and commercial decisions are made
   

Communication and Training Benefits

For internal and stakeholder communication BTV is ideal and offers:
 

• Hearing a respected voice carries credibility in the message as opposed to email or print
• Video is a “believable” and high-impact medium
• Radio is “real” and “real-time”
• Important communications and messaging can be centrally managed and ensure consistency
• Staff are entertained and can receive dedicated staff messages
• Face-to-fac training is labor intensive and involves high travel costs
• Allows for more effective content distribution (emails and training brochures are ignored due to information overload)
• Training can be repeated regularly to be “fresh” in the mind of the receiver
• Connects training events to e.g. product roll-outs
• Subject matter experts can quickly and efficiently produce and distribute content