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InStoreAd brings a new, visual dimension to satellite radio without detracting from its inherent reach or costing the earth.

This is an elegant technology solution that allows static images to be streamed alongside any radio broadcast carried on Sentech's Vivid platform. The result is an advertising tool on the same television used to play the audio transmission.

Retailers using Sentech's Business Radio service will be able to use InStoreAd - without any additional capital outlay - to reach a receptive audience displaying in-house advertising to customers waiting in queues.

Commercial radio stations broadcasting on the Vivid platform can also use the visual channel capabilities as an additional revenue stream by offering third party advertisements.